For more than a decade, Canary Promotion has been the communications firm for the city’s largest annual performing arts festival, which attracts tens of thousands of people, hosts artists from all corners of the world, and presents more than 200 productions in venues throughout Philadelphia – from the Kimmel Center to a parking garage in University City.
The 2014 Fringe Festival, presented by FringeArts, will run September 5-21. Now in its 18th year, the festival is beginning a new chapter: a transition to year-round programming and the opening of a versatile permanent headquarters, housed in a historic pumping station on Philadelphia’s burgeoning waterfront, on the corner of Race Street and Columbus Boulevard. Coinciding with this year’s Fringe Festival Opening Night is the grand opening of La Peg at FringeArts, acclaimed Philadelphia chef/restaurateur Peter Woolsey’s brand-new waterfront brasserie, representing the culmination of FringeArts’ years-long evolution from a two-week festival producer to a bustling year-round destination for artistic and social activity. The bar and restaurant will include a new stage at FringeArts for cabaret-style performances year-round.
Canary Promotion is the organization’s point of contact for all members of the press — writing press materials, pitching story angles, coordinating interviews and video/photo shoots and managing hundreds of press requests each year - along with consulting on markeitng strategies. Canary’s work has resulted in media coverage that grows in volume and reach each year and includes coverage from all major local and regional media outlets; national coverage such as The New York Times, American Theatre magazine and the Associated Press; as well as a wealth of exclusive online coverage from top web outlets.
FringeArts supports artists and brings the world’s newest and most cutting-edge cultural experiences to Philadelphia, amplifying the vibrancy of the city as a renowned cultural center and an unparalleled place to live, work and visit. Founded in 1997 and formerly known as the Philadelphia Live Arts Festival and Philly Fringe, the organization serves local, national and international artists of all disciplines and levels of achievement through an annual 18-day Festival along with a year-round series of high-quality contemporary dance, theater and music performances; commissioned public art installations; and a residency program that continues to expand and grow as a state-of-the-art incubator for artists. In 2013, FringeArts opened the doors to its brand-new waterfront headquarters in Old City Philadelphia.