Canary Promotion, Position Available PR& Marketing Coordinator
We’re seeking a smart, detail-oriented lover of arts and culture to join our team. This full-time position is an excellent opportunity to work in a fun but hardworking office, serving some of the area’s leading cultural and nonprofit organizations. Canary Promotion, a small but rapidly growing communications firm, is committed to working with arts, culture, entertainment and mission-driven clients. We offer publicity, marketing, community engagement and communications consulting services.
I recently read a blog post, tweeted by Mark Ragan, Publisher of PR Daily, titled “Why is PR writing so atrocious?” In it, Ragan laments the sad state of writing in the PR industry – so bad that he has to “sit down with a jug of Jack Daniels and a bottle of Advil” when he reviews press releases.
Ragan makes some good points – an overabundant use of buzz words, write-by-template releases, and publicists who don’t really understand the topic or industry about which they’re writing.
But here’s the really important question – how can PR writing be good? Here are my answers – 7 tips to make your writing, and your overall media relations work, better.