ICYMI: What We're Reading This Summer
When Megan went to Pittsburgh in May for the Americans for the Arts 2013 Annual Convention, she was inspired by how Pittsburgh arts organizations use cultural storytelling to build a vibrant community. (Be sure to check out the video clips and Flickr photo feed in her post.)
It’s the cultural storytelling that’s happening online that’s gotten our attention over the last few months. Our recommended summer reading is focused on techniques for online fundraising and how to get “eWOM” results:
- We know that online fundraising is getting bigger— the Chronicle of Philanthropy is tracking this data quarter by quarter, and the value of donations are up 16.7 percent from last year. The blog post from NP Engage, “15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results,” says that it’s time to get serious about online fundraising.
- Electronic word-of-mouth marketing, or “eWOM,” is a thing. Articles like “9 reasons fans don’t like your Facebook updates,” from PR Daily talked about how to amplify word-of-mouth techniques online. In our latest Birdfeed posts, we looked at Philly music venues for their lead in using Twitter to sell tickets and wrote up the lessons learned for arts venues.
In client news:
- The Barrymore awards are back in Philly, now run by the newly formed Theater Philadelphia and restricted to a 30-mile radius of Philadelphia. The next award ceremony will be in October 2014.
- Mauckingbird Theatre Company exceeded their fundraising goal on Kickstarter to costume the actors in the upcoming performance of “The Importance of Being Earnest.” This production is their biggest yet, and it’s off to a great start!
- The Philadelphia Geek Award nominations are in, and two Canary clients are in the running! Congratulations to the Association for Public Art and Rafael Lozano-Hemmer’s Open Air, nominated for Event of the Year; and The Mural and The Mint’s The Empty Air: A Rittenhouse Square Sound Walk, nominated for Mobile App of the Year.
Submitted by Rachel on Mon, 07/15/2013 - 10:00am
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