The City of Philadelphia Mural Arts Program Presents psychylustro, a New Work by Katharina Grosse
Marketing and Communications for monumental world premiere exhibition that will enliven Northeast rail corridor
Transforming a major transportation thoroughfare through public art, theCity of Philadelphia Mural Arts Program presents psychylustro, a large-scale, site-specific installation by critically acclaimed Berlin-based visual artistKatharina Grosse. This month, Grosse’s work is being installed along the heavily traveled Northeast Corridor between Amtrak’s 30th Street and North Philadelphia stations, visible to SEPTA commuters and Amtrak passengers traveling between New York and Washington, D.C.
Canary Promotion is developing and executing a wide-ranging communications and marketing campaign for the project, including messaging, media relations, advertising, partnership development, content development and social media outreach.
For 28 years, the Mural Arts Program has united artists and communities through a collaborative process, rooted in the traditions of mural-making, to create art that transforms public spaces and individual lives. At the heart of our work are the 50 to 100 mural and other public art projects we lead each year. These projects range in scale and purpose, but all include a diversity of stakeholders in the creation of the artwork, and we work with partners to align our projects to existing strategies. This deeply collaborative approach to creating public art builds social capital, inspires a sense of communal ownership over public space, and empowers people to continue to work for positive change in their communities. Our murals also create unique project-based learning opportunities for thousands of marginalized youth and adults in our Art Education for Youth, Restorative Justice, and Behavioral Health programs.
PHILADELPHIA — May 22, 2014 — Marking a new chapter of engaging internationally acclaimed fine artists to create socially engaged art, The City of Philadelphia Mural Arts Program announces the completion of the installation of psychylustro