Canary has worked closely with Knight Foundation since the inaugural year of the program in Philadelphia, creating and executinga wide-reaching communications plan. Work includes messaging, media relations, marketing, community outreach, social media, advertising, and event planning. The campaign launched with a successful kick-off event and strong community buzz, which was supported by extensive media coverage; print, broadcast and web advertising; and community engagement through direct email, outreach to community leaders and relevant groups, social media, and presence at additional community events.
The challenge continues to have high public visibility and participation with thousands of ideas submitted.Over the challenge’s first two years in Philadelphia, Knight Foundation has awarded $5.5 million to 71 innovative ideas representing a broad spectrum of the community, from individual artists to some of the city’s premier cultural institutions.
The full list of current finalists and their project ideas is available online at KnightArts.org. Knight Foundation will announce the 2013 winners this spring.
About the client:
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more, visit www.knightfoundation.org.