I recently read a blog post, tweeted by Mark Ragan, Publisher of PR Daily, titled “Why is PR writing so atrocious?” In it, Ragan laments the sad state of writing in the PR industry – so bad that he has to “sit down with a jug of Jack Daniels and a bottle of Advil” when he reviews press releases.

Ragan makes some good points – an overabundant use of buzz words, write-by-template releases, and publicists who don’t really understand the topic or industry about which they’re writing.

But here’s the really important question – how can PR writing be good? Here are my answers – 7 tips to make your writing, and your overall media relations work, better.

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