Last week I spoke to a fantastic group of artists at a Leeway Foundation workshop focused on marketing for individual artists. Attendees ranged from artists just starting to develop their careers to mid- and late-career artists with published books, years of travel, and numerous performances under their belts.
The panel of speakers was equally diverse and offered a wealth of valuable information about how to market oneself as an artist.
My topic of choice addressed how to approach the media and create successful working relationships with members of the press. With so much to discuss, I started to think about what tips I could share in a limited period of time, and I came up with a list of some essential elements for working with the media.