The key to any effective advertising campaign – in print, online or through word-of-mouth – is to do the advance legwork to learn where your audience is and how they are absorbing your message. If you know that your consumers are on Facebook, create a campaign geared for this market and keep the following P.A.I.D. ideas in mind:
Part Three: How Authentic Marketing Can Turn “Likes” into Real Life Fans
Every time you log onto Facebook and “like” something you see, you are engaging with that person or page. And if you really like it, chances are you will decide to comment or share that post with a friend. This is the goal of your Facebook marketing campaign: to connect on a personal level with your Facebook fans and reach out to their friends, too. Read more »
Many organizations are on a limited budget and need to make sure they’re spending their dollars wisely. If you fall into this camp, you should take a look at Facebook for your next advertising campaign. Read more »
Facebook recently implemented some changes and is now a publicly traded company. We’ve sorted through the news, updates and reactions to help you find out what you need to know about Facebook in 2012 and how to reassess your social media goals. Don’t have a strategy? Working with a shoestring budget? Keep reading for fresh ideas in this three-part series. Read more »
A few months ago, I wrote about Connecting With Your Community Through Facebook Ads - how Facebook ads work and why keyword generation can make or break a campaign. Today I’m going to share some insights on how to effectively structure the budget and lifespan of a social media ad campaign.