The key to any effective advertising campaign – in print, online or through word-of-mouth – is to do the advance legwork to learn where your audience is and how they are absorbing your message. If you know that your consumers are on Facebook, create a campaign geared for this market and keep the following P.A.I.D. ideas in mind:
Recently, the Pew Center for Arts & Heritage released anAudience Engagement Studyon one of our client projects – Brat Productions’ 2009 smash-hit Haunted Poe, which received funding from Marketing Innovation Project. The production pulled in an audience of 5,347 theatergoers last Halloween season – a record-breaking number for the company – and perhaps most notably, approximately 3,700 members of that audience were NEW theatergoers.
The study considers how the show’s run was positively impacted by the work of our media relations team here at Canary Promotion, in conjunction with marketing and community outreach by the folks at Lime Projects.
We’re thrilled to have our work highlighted in the study which says, “Press coverage of these events, secured by Canary Promotion, led to a growing citywide awareness of Haunted Poe, along with the media-rich blog, and the launch of a viral engagement campaign on Facebook and Twitter… With local free newspaper Philadelphia Weekly on board as the exclusive media sponsor of Haunted Poe, print, online, TV and radio outlets reported on everything from Poe’s Philadelphia connections to the live cockroaches and other macabre elements of the show.”
You can read the full study on the Pew Center for Arts & Heritage website, here.
We’re happy to be handling media relations again, in addition to marketing and social media outreach, for Brat Production’s next theatrical event. Carrie, Erik Jackson’s black comedy adaptation of Stephen King’s legendary 1979 novel runs October 6 - November 7, 2010 at Underground Arts at the Wolf Building, starring Erik Ransom as the iconic telekinetic outcast for a gender-bent twist. Stay tuned!
We’re excited to congratulate Fairmount Park Art Association on a Philadelphia Magazine BEST of PHILLY 2010 win for “Best Cheap Thrill!” with the newly launched Museum Without Walls™: AUDIO!
Launched in June, Museum Without Walls™: AUDIO offers participants an insider’s view of Philadelphia’s outstanding collection of public art with 35 professionally produced audio segments revealing the stories behind 51 sculptures along the Benjamin Franklin Parkway, a great urban thoroughfare, and the connecting Kelly Drive in Fairmount Park. Users can access the segments for free and through their own cell phones or hand-held devices, providing a high quality way to access information and experience outdoor sculpture in an innovative, engaging, fun and meaningful way.
Download the Fairmount Park Art Association’s new—and free—audio guide to 51 of our city’s public sculptures at www.museumwithoutwallsaudio.org to your ipod and check it out!
In today’s Inquirer, art critic Victoria Donohoe weighs in on the Rosenbach Museum & Library’s new exhibition “Dreadful Things Happen: The Brothers Grimm & Maurice Sendak,” which explores the world-renowned illustrator Maurice Sendak’s perspective on the 200 years of folktales–Hansel and Gretel, Rumpelstiltskin, Snow White, Cinderella, and more–immortalized by Jacob and Wilheim Grimm.
Donohoe applauds the exhibition, which is currently running through November 7, saying, “The summer exhibit ‘Dreadful Things Happen: The Brothers Grimm & Maurice Sendak’ at the Rosenbach Museum and Library is remarkable for its spooky power,” also noting,”The mystery of this show’s references entices adults and children alike, engaging us rather like a cabinet of curiosities.”
Read the full review on philly.com, and to check out the exhibition for yourself, museum hours are available on rosenbach.org
We’re excited for our clients who were mentioned in J. Cooper Robb’s recent “PW’s Picks for Best Theater This Year” article which gives a run-down of the finest in Philly theater.
As we proudly represent Brat Productions’ next Halloween production set for this fall, Carrie, Philadelphia Weekly recognized Brat’s Haunted Poe as the Best Production of a Play and Haunted Poe’s Alisa Sickora Kleckner with Best Costume Design, calling the production “the season’s wildest ride.”
The Wilma Theater’s “wickedly funny” Becky Shaw was among the top ten productions this year, while the Wilma was also credited with Best Lighting Design (Thom Weaver) and Best Original Music (Mogauwane Mahloele), both for Athol Fugard’s Coming Home. The Wilma also racked up two Honorable Mention nods for the productions of Coming Home and Language Rooms.
Philadelphia Weekly also praised Swim Pony Performing Arts for its innovative interstellar site-specific world premiere of SURVIVE!, the company’s inaugural production.
Click here to check out the full article on the PW website.
Today, we are announcing a transition at Canary Promotion. Canary co-owner and head of our design department, Mason Wendell, has taken a new position as Creative Director at another Philadelphia web development firm called Zivtech. We’re thrilled for Mason and this new opportunity to develop the newly created design department at Zivtech. And although Canary Promotion will no longer offer design services, we’re excited about the opportunity to focus fully on the “Promotion” side of our business and expand our publicity, marketing, social media and consulting services with some new clients and upcoming projects.
On a personal note, Mason and I have been working together in some form for about 17 years - pretty much since we met the first day of college. First, we worked together as musicians and songwriters, then as indie record label owners, and for the past nine years, as co-owners of Canary Promotion + Design. Most people say to us, “Oh, I could never work with my spouse.” But it’s always worked for us. We motivate and inspire each other to do our best work (even if the constructive criticism isn’t always easy to swallow).
I’ll miss having Mason in the Canary office, but thankfully we’ll still see each other at quitting time. And yes, as Technically Philly reported this morning, “marital bliss remains in place.”
Read on for our official press release on the transition.
Owner, Publicity & Marketing Director
Are you a smart arts & culture enthusiast with a keen sense for public relations and marketing? Our internships offer an excellent opportunity for real, hands-on experience with our rapidly-growing public relations and marketing company. Interns will assist in the development and execution of campaigns with a strong focus on arts and cultural organizations, from major theater and dance companies to museums, arts festivals and more. Read on for more details and to learn how to apply.
This Thursday beginning at 11 a.m., we’ll be on the scene at LOVE Park as Fairmount Park Art Association celebrates the launch of the new multi-platform, interactive audio experience Museum Without Walls™: AUDIO. The official launch event, which is free and open to the public, will include a sign dedication at Philadelphia’s iconic LOVE sculpture, iPod giveaways, and an opportunity to meet the voices behind many of the program’s three-minute audio segments—which explore the untold histories behind 51 outdoor sculptures at 35 stops along Benjamin Franklin Parkway and Kelly Drive.
A number of the voices included in the program’s audio segments, as well as other Philadelphia notables, will be attending the event including Penny Balkin Bach, Executive Director of the Fairmount Park Art Association; Gary Steuer, Chief Cultural Officer for the City of Philadelphia Office of Arts; Mark Focht, Executive Director of Fairmount Park for the City of Philadelphia Department of Parks and Recreation; James “Jimmy” Binns, a Philadelphia lawyer and a former Pennsylvania Boxing Commissioner who is a member of the Pennsylvania Boxing Hall of Fame and can be heard on the audio program for A. Thomas Schomberg’s Rocky sculpture; Pulitzer Prize winning playwright Charles Fuller, whocan be heard on the audio program for the sculpture, All Wars Memorial to Colored Soldiers and Sailors byJ. Otto Schweizer; and more.
It’s finally here! Tonight is the Opening Night of the U.S. premiere of Vaclav Havel’s Leaving at The Wilma Theater (a long-term Canary client). We’re looking forward to the play’s sold out U.S. debut, directed by Wilma co-Artistic Director and Prague native Jiri Zizka. Havel, the renowned playwright and former President of the Czech Republic, will be attending tonight with his wife Dagmar and a number of other distinguished VIP guests.
While gearing up for their inaugural production, the world premiere of SURVIVE!, Swim Pony Performing Arts will be co-hosting Philadelphia’s next large-scale improv event “Glowstick Milky Way Galaxy” with the Drexel group Urban Playground. In the spirit of Urban Playground’s April 1st 30th Street Station Freeze, Swim Pony and Urban Playground are calling all organized fun enthusiasts to wear black and come to Woodland Walk (34th and Chestnut Street in University City) yielding sources of glowing light such as cell phones, glowsticks, and flashlights to create a human, spinning representation of our galaxy on May 21 from 10 - 10:30pm. So, grab a glowstick, your cell phone, and a flashlight or two, and we’ll see you there!
Check out Swim Pony’s Canary client page for more details about the new company andSURVIVE!.