Media relations & marketing strategy for a major festival celebrating 20th-century composer John Cage
In conjunction with the centenary of John Cage’s birth and the 20-year anniversary of his death, Philadelphia experimental-music presenter Bowerbird presented a major festival celebrating the acclaimed musician and theorist’s myriad contributions. Cage: Beyond Silence, presented in conjunction with the Philadelphia Museum of Art, ran October 26, 2012–January 20, 2013.
Canary Promotion provided planning, media relations and consulting services for Cage: Beyond Silence, cultivating press coverage and acting as the main press liaison for the three-month-long festival. In addition to conducting a comprehensive media relations campaign that garnered coverage from outlets including the Philadelphia City Paper, Philadelphia Weekly, WHYY, WXPN, Echoes Podcast, ArtBlog and extensive coverage in The Philadelphia Inquirer, Canary also served as communications consultants for the festival, providing support on cross-promotional opportunities, advertising, social media and online content.
About the client:
Situated at the forefront of artistic experimentation, Bowerbird is a Philadelphia-based nonprofit organization that presents music and interdisciplinary events by local and internationally recognized artists at a variety of venues across the region. The mission of Bowerbird is to raise the public’s awareness and understanding of provocative and divergent music traditions by providing numerous and diverse opportunities to directly experience the work of today’s leading artists.
PHILADELPHIA — Capping a wide-ranging, months-long celebration of John Cage’s myriad contributions to music, dance, film and literature, part three of Cage Beyond Silencefocuses on the composer’s final body of work, a series of beautiful and meditative compositions known as “the Number Pieces”(1987-92). At Least We Have Begun: The Number Pieces, being performed at venues all over the city from Jan.