ICYMI: What would you do if you were banned from Twitter?
In case you missed it, several news headlines in October reminded us that depending on free web tools — from SEO data trackers to social media profiles — can be risky business for organizations large and small.
At the end of the month, Google Analytics stopped providing organic search data; a limited version of that information still available for Adwords advertisers, but an Ad Age quote called it “one of the most significant losses data marketers have seen in half a decade” and “a punch in the face for small businesses.”
Small nonprofits with limited budgets and even more limited staff aren’t the only ones who rely on these free tools to get out their messages.
We followed this story from The Atlantic on Philadelphia City Paper’s erroneously-shut-down Twitter account. The incident (pictured above) brought City Paper reporter Daniel Denver to a point of realization: “It had never really hit home for me before that we all depend on these external social media entities, controlled by private companies, to provide a service that is now integral to publishing news online.”
The gap between large organizations that can afford data scientists and integrated measurement tools and those struggling with small-business budgets seems to be growing. According to a 2011 report by the National Committee for Responsive Philanthropy, three-quarters of all cultural groups operate with a budget of less than $250,000. A Wall Street Journal article quoted this statistic in a feature on Artful.ly, a new, free software for arts organizations to sell tickets and create a database of their patrons.
A few other marketing tips and tricks that showed up on our Facebook and Twitter feeds in October:
- E-mail marketing mythbusters — including refuting the hypothesis that the best time to send email is 3 p.m. on a Thursday
- Storytelling captures audience attention — the notion that stories are more than just “fun escapism”
- Audience habits and the news — if you’re not reading at age 25, you probably won’t by age 45
- The perils of changing your visual identity — especially when your logo looks like RJ Metrics’
Tags in Tags
- Philly arts and culture reporters share tips on how to get great press coverage
- Blog post: Outside(r) Art
- Philly arts organizations take on social media fads: A short history
- Entrepreneurship and Risk-Taking in Arts Organizations
- A Look Ahead This Month
- Philly's Top Broadcasters Weigh In: What Makes the Evening News?
- Top 10 Philadelphia Arts and Culture Orgs on Pinterest
- Be a Belieber in marketing your arts organization to teenagers
- Top Arts Marketing Resources for 2014
- The Constant Grammarian: Three Grammar Resolutions You'll Want to Keep in 2014
- 2014: The Year Ahead
- ICYMI: Getting meta on social media, and other November reading
- Making Spirits Bright: Canary’s Holiday Favorites
- Canary Promotion Wins Two Awards from the PRSA!
- ICYMI: What would you do if you were banned from Twitter?
- Messaging in a Bottle: How to Tell a Compelling “Story of Us”
- The Hot Topic of Crowdfunding for Conservation
- ICYMI: Where we've been this fall, and where we're going
- Canary Guest Blogs for Americans for the Arts: A Holistic Approach to Communications
- PR in the Age of Shortening: Should we join ’em if we can’t beat ’em?
- Megan Wendell on Keystone Edge: Growth, inspiration and putting the arts first
- Canary in Harrisburg for the Launch of Pennsylvania’s Top 10 Endangered Artifacts
- Canary News: Fall Arts Bounty, Winning at the Geek Awards, Social Media Tips
- Playing Favorites: Where to find the Canary staff at the 2013 Fringe Festival
- Weekend Wrap Up: Great Press for Mauckingbird and Puppet Festival (r)Evolution
- More Than Words: Bringing Audiences Into the Moment with Instagram
- ICYMI: What We're Reading This Summer
- 6 Ways Twitter Can Help Sell Tickets (Part 2)
- 6 Ways Twitter Can Help Sell Tickets (Part 1)
- Adventures in Pittsburgh: How cultural storytelling can invigorate a city
- ICYMI: What Caught Our Attention in May
- The Constant Grammarian, Part 3: Thou Art Banished
- Spring 2013 Newsletter: What Kind of Leader Are You?
- Crowdsourcing: How Honesty Moves Us Forward
- So You’ve Hired a Communications Team – Now What?
- ICYMI: What Caught Our Attention in April
- Third Time’s the Charm: Congratulations to the 43 winners of the 2013 Knight Arts Challenge!
- Five Signs It’s Time to Hire a Communications Firm
- Stop Wasting Money: How to Stretch Your Facebook Ad Dollars
- ICYMI: What Caught Our Attention in March
- Take readers behind the scenes — even while you're setting the stage: A content marketing strategy for arts organizations
- Faces of PRSA Philly: The Canary edition
- Connecting Organically: How PR drives SEO results
- The Future of Cultural Journalism: Inspiration, Innovation and Proactivity
- What’s the future of cultural journalism? How can art connect communities?
- Canary Goes Global: World-class culture in the City of Brotherly Love
- Cultural Moments of 2012: Megan's Picks
- Cultural Moments of 2012: Rose's Picks
- Cultural Moments of 2012: Carolyn's Picks
- A Better Barrymore? Theatre Philadelphia: A Celebration! gave the arts community a much-needed boost at just the right moment.
- Internship Alert: Canary Promotion is hiring PR/Marketing interns this fall!
- Philly 101 Wrap Party @ Frankford Hall: What You Wish You Knew, Now You Know
- The Constant Grammarian, Part 1: Seven Words and Phrases You Didn’t Know You Didn’t Know
- Canary Promotion Newsletter: Summer 2012
- Insight into Insights: Reach Your Goals With the Right Facebook Campaign
- Insight into Insights: Reach Your Goals With the Right Facebook Campaign
- Congratulations to the 2012 Knight Arts Challenge Philadelphia winners!
- Rediscover Public Art with Fairmount Park Art Association
- 5 Things You Can Do For Your Small Business Right Now
- Canary Promotion Welcomes Carolyn Huckabay of Philadelphia City Paper as Public Relations Associate
- 10 years, a bounty of art, and a job that still thrills me
- Young Voices Were On the Minds of TEDxPhilly Speakers
- Festivals, Public Art, Drama & Dracula: What We're Working On This Season
- Plenty to see this weekend as DesignPhiladelphia winds down. Stop by Not A Vacant Lot!
- 6 Tips for Getting Press-Perfect Photos
- Knight Foundation and NEA Seek New Models for Arts Journalism
- Live Arts Festival Tickets On Sale Now!
- With Facebook Ads, It's All About the Timing.
- We're hiring: PR & Marketing Coordinator position available
- The Value of Intangible Goods. How Donating Your Knowledge Makes a Difference.
- The Cultural Engagement Index, Why Audience Participation Matters
- Congratulations to all of the Knight Arts Challenge Philadelphia 2011 Winners!
- A mural party at the Rosenbach, a frank conversation with Maurice Sendak & the musically inspired “Grace Notes”
- Canary Promotion Newsletter: Spring 2011
- Spring is in the air! The Canary office gets spruced up for Spring.
- Our PIFA Picks: A Cultural Playground in April
- 6 Essentials for Successfully Working with the Media
- Woodmere Art Museum Opens Five New Exhibitions
- Spring Break at Live Arts Brewery - A Laboratory for Research and Development
- Connecting With Your Community Through Facebook Ads
- Ars Nova Workshop presents Fieldwork, “A jazz power trio for the new century” (NPR)
- Put A Bird On It!
- Final Days to See John Folinsbee and American Modernism at the Woodmere
- 7 Ways to Improve Your PR Writing
- Sometimes these Canaries need their creative-beauty sleep
- Young Voices High School Monologue Festival On Stage at The Adrienne Theater This Week
- The Associated Press, NPR, Philadelphia Inquirer & New York Times are all talking about the Rosenbach's Sendak Mural
- John Folinsbee and American Modernism Lecture Series at Woodmere Art Museum
- Our Favorite Cultural Moments of 2010: Megans' Picks
- Our Favorite Cultural Moments of 2010: TEDxPhilly
- Our favorite cultural moments of 2010: Flash Opera, The Return of the Cultural Flash Mob to Philadelphia
- Our 2010 Year in Review
- We're taking a holiday break!
- Rescue Your Blog with an Editorial Calendar
- Philadelphia’s got talent, United States Artists Knight Fellows announced
- Holiday Shop at Woodmere Art Museum
- Ladies Rock Camp - the perfect gift for the ladies in your life
- Museum Without Walls: AUDIO the subject of national Associated Press story
- Chester County Historical Society Launches Social Media Campaign
- The Rosenbach Museum & Library announced today news of stunning new portraiture acquisitions
- Woodmere Art Museum Upcoming Community Events
- Theater showcase by & for youth in Philadelphia touches on big issues at the right time
- TEDxPhilly, November 18, 2010 at the Kimmel Center.
- Canary clients have "Big Vision" says City Paper - We Agree!
- Spooky. Canary's tips for Halloween-themed events in Philly
- Coming Up: opportunities to get your Knight Arts Challenge questions answered
- Mayor Nutter, Arts Community Celebrate Knight Arts Challenge Philadelphia Launch
- Coming Oct. 5: Knight Foundation brings new support to the arts in Philadelphia
- Have you heard? The Philadelphia Live Arts Festival and Philly Fringe is taking over!
- Two thumbs up for Mauckingbird's revamped queer "A Midsummer Night's Dream"
- How creative PR & marketing work together to draw in new audiences
- Museum Without Walls™: AUDIO wins Philadelphia Magazine BEST of PHILLY 2010 Award!
- The Rosenbach's new 'Dreadful Things Happen' exhibition reviewed in today's Inquirer
- Philadelphia Weekly “Picks for Best Theater This Year” Includes Five Canary Client Mentions!
- Canary News: Announcing some changes & new opportunities
- We're Looking for PR/Marketing Interns for the Fall!
- Fringe Fest Sideshow: Opportunity for Philly Fringe Artists & Fans
- Today, Celebrate Bloomsday with the Rosenbach Museum & Library at Trinity Center for Urban Life
- Museum Without Walls™: AUDIO Program Officially Launches at LOVE Park
- Thursday, June 10th, Fairmount Park Art Association launches the groundbreaking Museum Without Walls™: AUDIO program in LOVE Park!
- The Wilma Theater's U.S. Premiere of "Leaving" Opens TONIGHT!
- Drupaldelphia Wrap-Up
- Canary client Swim Pony Performing Arts will host Philadelphia's next large-scale improv event!
- The 2010 Philadelphia Live Arts Festival + Philly Fringe Line-up is Announced!
- Google Chrome - Search Any Site from the Address Bar
- The New York Times reviews Philagrafika 2010, a Canary PR client!
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- We're hiring! FT Publicity & Marketing Assistant
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- Web Design and Drupal Internship Available
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- Canary Promotion + Design seeks Web Designer/Developer
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- custom jQuery accordion menu function for drupal primary menu
- South Street offers empty storefronts to artists
- Client Testimonial: Neil Baldwin
- DrupalCamp Philly
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- Complaint Choir on CBS 3!
- The 6 Dangerous Fallacies of Social Media
- Inaugural BarCamp Philly to be held November 8
- Treehouse of Horror: Canary Pumpkins Rule the Night
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- Val Emmich, Little Daggers
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- Rock 'n' Roll at The Wilma Theater
- Sarah Palin and Hillary Clinton on SNL
- Help Elect Barack Obama. We can't afford to lose this.
- Connecting to MYSQL via terminal
- Live Arts Festival & Philly Fringe: in print, online & on the air
- Live Arts Festival’s Kate Watson-Wallace talks Car in PW cover story
- Take the A List Apart Survey for People Who Make Websites
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- First Person Impressions
- Mayor Nutter announces Arts & Culture Office
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- Anton Chekhov is Taking Over Philadelphia
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- His Dark Materials musings in this week's Philadelphia City Paper
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- Live Arts/Philly Fringe recap, Sept. 9-16
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